Hey!

"For me, entrepreneurship is about totality and inclusion. I want to show that mothers with small children can start and run successful companies"

"You can buy a mass-produced doll, but you can also think: what does this mass-produced doll lead to?

Playing with dolls is an enriching and important activity for boys. Through playing with dolls, they develop empathy and social skills, promote imaginative play and creativity, break stereotypes and promote gender equality, increase understanding and respect for different perspectives and prepare for future caring roles.

Did you know that our dolls are available as drawings that you can fill in with color?

In a small way, the dolls make a difference to the child, but in a big way, they make a difference to society.

Watoto Arts grows by employing newly arrived women. Together they create dolls with different skin and hair colours, different functional variations and different family constellations. In this way, an understanding is created that everyone is unique and equally valuable

"Fatma Guettou is the entrepreneur and biochemist who creates dolls in different skin colors with a focus on diversity, inclusion and sustainability. Fatma was born in Sweden while her Algerian parents studied here. When she was two years old, the family moved back to Algeria, but when the civil war broke out there the family was forced to move to Sweden again. Fatma works with cancer research and together with her family runs the award-winning business Watoto Arts."

We are proud of the membership and look forward to contributing to strengthening integration in Stockholm.

Yesterday I gave a presentation for Reach For Change where I showed this clip that touched many people. It is the famous dummy test that has been rehearsed in France by Alain Mabanckou and broadcast on the national TV channel France 2.

Last year was a very eventful year and deserves a recap!

Children have played with dolls since time immemorial.