Last year was a very eventful year and deserves a recap! Here are some highlights:

At the beginning of the year, we started our company.

In September applied to an idea competition at För -Orten . After 4 intensive months of challenges, crash courses, interviews and narrowing, we went from 540 applicants to 6 finalists .

Photo: Gassan Ismail https://www.gassanismail.com/

On December 17, we went on stage in front of a live audience and eminent jury and pitched our idea. After a nerve-racking evening, we managed to win first prize in the category For Women !! An evening we will soon forget! Watch the video below!

Motivation of the jury:

"With great international potential as well as the opportunity to change and improve locally, we see a company with strong values and a clear purpose that can improve for many, so that no child will feel left out again"

We have got our first physical retailer, Stockholm Toy Museum ! …and a few more are on the way! We think it's so much fun :D

We made our media debut in the newspapers Företagarna and Mitt i !


February 12, 2022 — Fatma Guettou

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