Everyone deserves dolls that reflect the diversity of society

The idea for Watoto Arts came from seeing the lack of representation on toy store doll shelves. We couldn't find dolls that our own children could identify with. We therefore took matters into our own hands and started making dolls.
We work for a future without discrimination, injustice and exclusion. Through our dolls in different skin colors and family constellations, we create the conditions for inclusive play that challenges norms and encourages children's imagination.
Our vision is to create a world where all children feel included and can develop, regardless of how we look or where we live.

A nice and sustainable team

We are a team that works in Stockholm, our entire production chain is located locally. We contribute to inclusion by offering employment to mainly foreign-born women in the suburbs. All waste fabric from doll making is used to create accessories such as headbands and earrings, nothing goes to waste!

“Dockorna är så mycket mer än bara dockor. I det lilla gör dockorna skillnad för barnet, men i det stora gör de skillnad för samhället”

Change Leaders 2022

We at Watoto Arts are proud to have been appointed Change leaders at Reach for Change and that we also won first prize in the För -Orten idea competition.

Look-alike dolls

In addition to our standard range of dolls, we also offer tailor-made dolls according to customer requests. It can be dolls with different types of functional variations, different family constellations, tattoos, glasses, birthmarks, angel children, etc.

Help us challenge norms!

We will never stop fighting for a better future where diversity, equality and inclusion are a matter of course for everyone - both children and adults. We offer norm-critical doll kits for schools and preschools and a personal buying experience where you as a customer are in direct contact with us in the team. We can help you create a doll or doll family completely according to your wishes!