How it started...

I had become a mother and started seeing the world through my children's eyes. I saw how important it is to offer children broad representation when it comes to toys, books, and films.

I also saw how many children still lacked anything that looked like them on the toy shelf.

That was where the idea for Watoto Arts was born, at the kitchen table with a baby in my arms.

I had a longing to create something soft, safe, and at the same time do it in a meaningful way.

Our mission

Today we are a family business with an important mission: to offer inclusive toys that are manufactured in a kind way that protects our society and our environment.

A social enterprise

Our business concept is based on creating positive social change. We do this by creating local employment. For us, this is an important step in our work towards a more inclusive society. We are convinced that by empowering women and mothers, we create the best conditions for a brighter future.

What does your dock box look like?

Watoto means children in Swahili – and it is for all children that we create. We strive for a world where every child feels included and has the opportunity to develop, regardless of their appearance or where they live. Early childhood years are crucial for shaping the values we carry with us for the rest of our lives. Did you know that we create dolls with different functional variations? Take a look at our therapy dolls!

Personalized dolls that stay for a long time

Many of our dolls become more than just toys. They become keepsakes.

Through personalized embroidery, each doll can have its own name or a personal message embroidered onto it. It could also be a birth date or a greeting from a grandmother or godparent.

It is often these very small details that ensure the doll stays through childhood and is kept long after as a meaningful memento.

Quality you can feel

When we create a doll, we think about the child who will play with it.

That is why we choose materials with care. We work with soft shapes, reassuring expressions, and details meant to withstand play and mischief.

We want a Watoto Arts doll to feel secure from the very first moment. Like a friend you can take with you everywhere.

Read more about our production

THANKS

Thank you for choosing products with care.

Thank you for believing in the power of play.

Thank you for helping us build a safer and kinder world.

Best,

Fatma Guettou
Founder of Watoto Arts