A Swedish doll factory with a greater purpose
We are the family business that manufactures toys in our workshop in Stockholm. Here, we sew, among other things, dolls that represent more children, while simultaneously creating jobs for people who are far from the labor market.
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What makes our products special
Made with care by us
Handmade in Sweden, safe from 0 years
Personalized gift
Make the doll unique with embroidery
Medical support dolls
Dolls with diabetes, scars, strawberry birthmarks, glasses...
Production in Sweden
We are proud that our production takes place in Sweden, with a focus on organic and non-toxic materials. Through local production, we can reduce our impact on the planet while creating local jobs. We set high standards for our choice of materials and can ensure that every doll is made with care for both people and the environment. All our dolls are CE marked according to EN71 and approved for children from 0 years.
Award-winning business
Our work has been recognized by the Play for Change Awards, and we have received support and trust from, among others, Reach for Change, IKEA Social Entrepreneurship, and the Swedish Postcode Foundation. It is an important acknowledgment of our vision: that more children should be able to see themselves in play, and that every doll should simultaneously contribute to positive social change.
Play can change more than we think
sold dolls
Children who have participated in workshops
Swedish wool has been given a new lease of life
people have found employment
