These dolls have unique stories and are a collaboration with Henrik Wahlström. Click on the dolls to read their story! 5% of sales go to the organization Mind, which works to spread knowledge about mental health and increase the conditions for mental well-being for everyone. The upside-down heart is a symbol indicating that the wearer has an open and accepting attitude toward mental illness. It shows support for those who are struggling, while also showing those who keep a diagnosis secret that they have allies around them who would take the news well if they choose to share it.