Meet our new doll with Down syndrome
On World Down Syndrome Day, we wanted to highlight something close to our hearts: the importance of representation in play.
A while ago, Juno's mother contacted us. She was looking for a doll that could reflect Juno. Together with her, we designed and created a doll that, just like Juno, has Down syndrome. Today, the doll is being launched, which has now become a natural part of Juno's world.
Juno's mother says that the doll goes everywhere with her and gets lots of hugs every day
Being able to recognize yourself in play is something many of us take for granted. But for some children, it can be a rare experience. That is why it feels so important for us to be able to contribute to more children being able to feel: "This doll looks like me."
We are incredibly happy and proud to welcome Juno to our doll family.
Because we believe in a world where all children get to feel seen – also in their play.
💛 Want to read more about the Juno doll? Click here