Soft Doll Noa - Watoto Arts x Henrik Wahlström Up and Down
Soft doll Noa with Upside-down heart
Noa is a soft fabric doll from Watoto Arts, created in collaboration with Henrik Wahlström and Upp och Ner. The doll has short brown hair and a yellow polka-dot jumpsuit with an embroidered upside-down heart on the pocket.
Let Noa become part of your child's doll family. Combine with another doll or a baby doll and create your own stories during play. With various doll clothes, Noa can also get new outfits.
A heart that shows support
The upside-down heart is a symbol of an open and accepting attitude towards mental illness. It shows support for those who are struggling and signals that anyone who wants to talk about their diagnosis has allies around them.
For every Noa doll sold, SEK 30 is donated to the organization MIND. The doll was developed in collaboration with Uppochner.nu.
Noa's story
"My name is Noa and I am usually moderately happy. But sometimes I can get very sad for days without knowing why, and at other times I get so excited that I talk really fast and can't sleep. My dad has the same thing; he calls it 'the up and down sickness'. Luckily, there is medicine that means both he and I are usually just normally moderately happy! As long as we take our medicine and sleep properly at night, we are just like everyone else.
Skalman is my idol! He is smart and inventive; that’s probably because his food and sleep clock makes sure he eats and sleeps when he should. Just like me!"
Choose your doll
Choose your doll from 20+ models, add personalized embroidery (optional), add a baby doll (optional), and choose your filling – recycled polyester or Swedish sheep's wool.
Local production
All our products are manufactured in our workshop in Solna. Here, our seamstresses combine solid craftsmanship with modern machinery to create carefully crafted quality products for children.
Personalized with embroidery
Give away a personalized doll with the child's name, date of birth, or a short loving greeting. A thoughtful gift for a christening, naming ceremony, birthday, or to welcome a new sibling.
The text is embroidered on the doll's pocket in a soft, cursive style with light-colored thread. Choose, for example, "Beloved," "Big sister," "Grandma's darling," or "I love you." A heart symbol can also be added.
Two soft options for filling
Recycled polyester
A lightweight and soft filling for those who want a vegan alternative. Included in the doll's base price.
Natural sheep' s wool
A soft and pliable filling that gives the doll a bit more weight and a natural feel.
Both options result in a soft and huggable doll.
Questions and Answers
Is it possible to wash the dolls?
Yes, the dolls are washable. We recommend hand washing at 30° C followed by gentle drying on a flat surface. Avoid tumble drying. This applies to dolls filled with both wool and recycled polyester.
How many skin tones do the dolls have?
4 different skin tones
What materials is the doll made of?
Filling material: Swedish sheep's wool or recycled polyester (your choice)
Hair: Plush polyester
Clothing: 100% organic cotton
Body: 100% cotton
Does the wool smell like sheep?
The wool is carefully and non-toxically washed. It has almost no scent, or a faint, pleasant smell if you stick your nose right into the loose wool.
Do you have boy dolls?
Yes. We have dolls that many choose to call boy dolls, for example Elias and Adam. At the same time, we believe that it is the child who decides who the doll is. All our dolls can be dressed, named, and personalized. The important thing is that the child is allowed to reflect their own imagination.
Can I receive my order faster?/do you offer express delivery?
Yes, please contact us and we will help you. Email: hello@watotoarts.com
Can I have my order gift-wrapped and sent to a different address?
Yes, please contact us and we will help you. Email: hello@watotoarts.com





