We at Watoto arts want to improve the toy market by challenging norms and creating the conditions for inclusive play that develops children's creativity, emotional intelligence and empathy.

Through our short and durable production, we can offer dolls of different skin colors, different hair colors and different functional variations. Use our dolls to create your own doll family, could it be a rainbow family or a funky family?

We see our dolls as a tool to neutralize society's norms and contribute to a safer future. The dolls are therefore designed to encourage children (and adults) to talk about cultural-ethnic-religious- and functional-variations while highlighting that we are equally valuable.

The clothes fit all dolls.

Hand wash 30° C

Watoto Arts is a Swedish company where the entire production chain takes place locally in Stockholm. Our watchwords are inclusive play and sustainability. Each product is unique, just like each child!

While we work hard to improve the toy market, we are determined to do so with the least possible negative impact on the environment. In addition to our short production chain, we use all leftover fabric to create accessories. Nothing goes to waste and we are proud of that!