These dolls are in collaboration with Henrik Wahlström and 10% of the sale goes to the organization Mind , which works to spread knowledge about mental well-being and increase the conditions for mental well-being for everyone.

The upside-down heart is a symbol that indicates that the wearer has an open and accepting attitude towards mental illness. On the one hand, you show support for those who are struggling, but also show those who keep a diagnosis secret that they have allies around them who would take the news in a good way if they want to tell.